2023 MediaRadar Prediction: Beauty Advertisers Take Advantage of the Lipstick Effect
Associated with
Warren Becker Warren Becker
Lubna Mohsin Lubna Mohsin
Posted Dec 13, 2022 8 min read
2023 MediaRadar Prediction: Beauty Advertisers Take Advantage of the Lipstick Effect

With a looming recession, beauty advertisers focus on promoting "small indulgences," and point to continued increase in ad spend.

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