Ah, LinkedIn: the social platform that launched a thousand B2B content creators.

Plenty of founders and marketers understand the importance of LinkedIn as part of their marketing mix-but putting it into practice is a different question altogether.

Steal these hacks to game the algorithm and... ha, gotcha.

This isn't that kind of article. No shortcuts. No clickbait. These are tried and true LinkedIn tips from someone who makes a living creating LinkedIn content. Scratch that: It's not just a collection of tips; it's a beginning-to-end tactical guide for getting the most out of your LinkedIn content.

Whether you're an early-stage founder looking to build your personal brand or a newly minted Director of Brand Comms looking to refresh your company page, this is how you can build trust and meaningful connections with the right people on LinkedIn.