Partnership Automation firm Impact has added an Enhanced Discovery capability to its Partnership Cloud, enabling organisations to search a wide net of influencers across different social networks; mobile app partners; content creators; premium publishers; and many more partners, including B2B, card-linked offers, cashback, reviews, search, social good, student, and sub-affiliate networks.
The solution enables users to browse and query by key parameters such as channel, geography, and audience demographics to ultimately choose best-fit partners that align with business and campaign goals. Users can browse curated lists of suggested partners like "Our Favorite Halloween Influencers" or search by enhanced data points like Engagement Rate and whether or not a partner is Instagram Verified. Partner profiles expand to show enhanced...