Brands and marketing teams are honing their influencer marketing strategies more and more each year. In fact, brands are increasing their influencer marketing spend, with organizations projected to invest $9.29 billion in influencer marketing in 2025. By 2028, 91.2% of marketers will be using influencers in some form.

With this increase in marketing spend and time, teams need influencer platforms to ensure they're making the most of their efforts and getting a holistic picture of their influencer efforts with tools that aid in content creation, creator management and more. To help your search, we've rounded up some of the most popular influencer management platforms and carefully considered their pros, cons and more. Which tool is right for you? Let's find out.