Wordable is a software tool for content marketers and agencies to quickly import blog drafts from Google Docs into WordPress while keeping all formatting and images intact.
We started working with Wordable in October 2018 and, at that time, their blog was not well-established. They had written a few blog posts and none of them were written with search in mind. There was no search engine optimization strategy and no cohesive editorial strategy. Their domain rating was 19.

We knew content marketers often learn about new tools by searching for helpful content on Google. They spend their working days reading content, researching topics, and writing, using various tools to do their job better and faster.

Content would be Wordable's channel of choice to acquire content marketers as users. We just needed to get creative to beat out the thousands of high-powered martech companies that already had established search engine optimization strategies.