Why Understanding the Buyer Journey is the Key to a Successful Scoring Model
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Vivian Metzner Vivian Metzner
Posted Mar 28, 2022 3 min read
Why Understanding the Buyer Journey is the Key to a Successful Scoring Model

Here's an age-old point of friction between marketers and salespeople: marketers are typically evaluated on the volume of leads they generate, but often don't

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