Want to win over more customers? Make it easier for them to trust you.

A positive user experience helps you build and maintain a positive customer relationship-and product teams can help create a positive user experience that leads to sales, inspires repeat purchases, and encourages customers to recommend your brand to others.

If you have a high cart abandonment rate, it's up to you and your product team to optimize the user experience by identifying-and then removing-issues and blockers that cause customers to abandon your website (and their shopping carts).

In this article we cover:

What is cart abandonment rate (and how can product teams help)?
4 reasons customers abandon their shopping carts
How understanding user behavior can help lower cart abandonment rate
3 ways to improve cart abandonment rate using Hotjar
Other metrics you should track