AMA conversation with Linh Ho, Executive Advisor and serial CMO at numerous startups including Zelros, Condati, OpTier. Linh previously spent over a decade leading various marketing functions at SAP Concur and Compuware (now Dynatrace). We discuss the evolution of the marketing function and tool stack and how she sees the new wave of generative AI as a force multiplier for marketing and revenue teams across the full funnel.