Oops – you didn't realize it, but in sending what you thought was a great first touch email, you composed a message that's heading straight to the spam filter. After spending your time crafting a great message with all the elements of a successful cold email, it's frustrating to think that your message might not even inbox. With every element of your email, you are making a choice between sounding legit or sounding like a spammer. From now on, instead of unknowingly making the wrong decisions and sending messages that end up lost in your prospect's promotions tab, let's learn the things to avoid in each key element of cold emailing: