Twitter hasn't been as popular as Facebook, Instagram, YouTube, or TikTok. Its user base is merely above 335 million and since Elon Musk bought the platform it lost millions of subscribers, including brands. Its content format is short and textual and allows real-time discussions. This poses a challenge for many brands and industries that build on visuality and lengthy content. This article will give you an overview of the platform's unique features that make it stand out from other social media, as well as how industries can utilize it to their advantage. And we will list ten online and offline tactics to search for influencers on Twitter.