G2's Katlin Hess on the Untapped Power of Customer Reviews
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Katlin Hess Katlin Hess
Dan Kalmar Dan Kalmar
G2's Katlin Hess on the Untapped Power of Customer Reviews

All marketers know customer reviews are essential-but G2's Katlin Hess believes they're still an untapped goldmine. In this episode, Katlin dives into how the voice of your customer can be a differentiator, how to handle negative reviews, and tactical advice for how to get every part of your organization to care about the customer.