This SEO roast was different.

Sarah reached out to us asking if we could help her with some keyword research.

And we love her site, love her message, love her work (wish we could afford her)

But we found some great things she should change + gave her some tips on a winning kw research process.

Some things we talked about:

- Headers (always a must)
- Keeping your customers on your site
- Embedding all the forms/calendars
- Internal linking
- Clarifying the message.

Enjoy!