We've all received a compelling MMS campaign from one of our favorite brands. Maybe it was an abandoned cart campaign for that pair of shoes you had your eye on, or a flashy GIF announcing a new feature. And just like that, you're back in the brand's app or website, buying those sneakers or trying out that cool new feature for yourself.

As consumers, we know that MMS messages work. But as a marketer, you may be wondering just how effective MMS campaigns actually are and when you should use them for maximum impact. To help out, we conducted some research and found that sending MMS drove a 68% uplift in sessions and a 74% uplift in purchases for our customers, compared to SMS.

If you're looking to uplevel your SMS marketing program by taking advantage of MMS messages, or you're already sending MMS and want to fine-tune your strategy even further, read on to see how you can supercharge your SMS marketing strategy with attention-grabbing MMS messages that boost conversions.