Through tactful influencer marketing partnerships and strategic campaigns, Kim Kardashian's Skims has emerged as a leader in the fashion industry. In October of 2023, the brand announced a multiyear partnership, making Skims the official underwear partner of the NBA, the WNBA, and USA Basketball. Through a data analysis leveraging Captiv8's comprehensive insights, we'll uncover the insights behind Skims' latest breakthrough into the WNBA market.