Case Studies Iron & Air How Iron & Air Media Gives its Customers the Ride of their Lives CASE STUDY Imagine you're on a classic motorcycle, say a 1959 Triumph Bonneville T120. You're on a crowded country road. The rear lights of the car in front of you flash. Just before you slow down, you anticipate a break in the traffic, punch the gas and accelerate through an opening that materialized simply because you envisioned it. You're flying now. Weaving between much slower moving cars, the scenery passes by in a blur, until, suddenly, you leave the traffic behind completely