Email is a cost effective way of communicating with a global customer base. However, an email campaign (or any marketing campaign for that matter) that has been designed for one audience should never be simply 'cut and pasted' and sent out to prospects in other markets.

It's cruel to laugh, but in today's post, to illustrate the importance of thorough country research, here are some hilarious (although probably not for the brands in question) blunders that could have almost certainly been avoided had these companies conducted detailed research and sought advice from experts.