The easiest thing to overlook when approaching your prospect is how we communicate with them. 

Now, I know, that's a very general statement, and one you've heard enough times. You've got this covered, right? I mean, you know that you're supposed to have a firm handshake. You know that you're supposed to maintain eye contact. You know that you're supposed to be well-dressed. What else is there to know?

Do me a favor - I want you to take a second, and just re-read the previous paragraph. 

Done? Good.