The world of e-commerce has undergone quite an expansion. With the combined effects of the pandemic and the shift in buying habits, e-commerce web stores are both appearing and evolving at faster rates to better serve customers. However, it's no surprise that a more saturated market naturally also demands improvements in the way e-commerce businesses are run. The guiding light of these changes should come from careful analytical study.
In this blog, we summarize the most important parts of the chat about e-commerce analytics and how your business can use analytics to get the best out of your e-commerce solution.