From Data to Insight: How to Layer Quant, Qual & Heatmaps for Stronger Test Hypotheses [Hint: Use Triangulation]
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Sneh Ratna Choudhary Sneh Ratna Choudhary
Posted May 3, 2024 28 min read
From Data to Insight: How to Layer Quant, Qual & Heatmaps for Stronger Test Hypotheses [Hint: Use Triangulation]

Discover how merging analytics data, user research like surveys/reviews, and visual heatmaps allows you to synthesize richer, more informed hypotheses.

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