It's hard to be original. The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity.

Many creatives might work under more pressure than they would like, finding it difficult to "invoke the muse" or brainstorm ideas in tight spaces. It is understandable.

Nevertheless, creativity should be at the forefront of campaigns, with writers, marketers, and designers breaking new ground at every opportunity.

But since creativity is subjective, a tangible process for guaranteeing high-quality creative content does not exist.
In the event your business has yet to find its Michelangelo, here are 30 inspiring examples of content marketing done right.