What Is E-A-T and Why Is It Essential for SEO?
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Sidra Condron Sidra Condron
Posted Dec 28, 2019 14 min read
What Is E-A-T and Why Is It Essential for SEO?

You might know that Google's algorithm is designed to judge whether the content
it crawls is quality and trustworthy. What you may not know is that there is a
team of actual people who are responsible for making sure Google is doing this
properly.

It's true. Google employs a team of contractors who spot-check the algorithm's
accuracy by manually performing the same Google searches that regular people are
searching.

Those algorithm spot-checkers are called Quality Raters (QRs). They're given a