Associated with
Stephanie Liu
Joanna O'Connell
Posted Feb 16, 2022
•
6 min read
Coming Soon(ish) To An Android Phone Near You: Data Deprecation
Google announced this morning its plan to incorporate its Privacy Sandbox initiative, including its recently announced Topics API, into Android's OS. Marketers, beware: Google is expanding data deprecation beyond Chrome and introducing it to the app ecosystem. In a blog post littered with not-so-subtle jabs at Apple, Google explained that this will be an intentionally [...]
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