IT leaders at high-tech companies are increasingly playing a larger, more strategic role in supporting the delivery of experiences at every stage of the customer journey. As an IT leader, you need to free your teams from menial tasks and provide efficient pathways for customer-facing teams to create compelling, innovative experiences.

When data is stored and managed in disparate systems, your customers get experiences that feel disjointed, irrelevant, and, all too often, downright irritating. The piecemeal approach - manually stitching together data sets and deduplicating records - doesn't scale. Unfortunately, it's also fraught with potential security and compliance issues. And it takes your developers away from high-value work they could be doing to solve business problems and improve the customer experience.