In part one of our event-led growth (ELG) series, Camille Arnold, Director of Experiential Marketing at Splash, joins Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to unpack what it means to lead with an event-first strategy.

They explore how ELG goes beyond event execution. It involves business alignment, attribution, tech stack readiness, and building meaningful, long-term customer relationships. Whether you are new to the concept or looking to refine your approach, this conversation sets the stage for a smarter, more strategic way to use events as a marketing channel.