A comprehensive guide to email marketing for beginners. Authored by Lily Norton, it covers the fundamentals, benefits, use cases, and steps to start an effective email marketing strategy. It discusses the significance of email as a marketing channel, its automation capabilities, and its synergy with SMS marketing. Various scenarios, including sales, awareness building, onboarding, event promotion, appointment scheduling, newsletters, and lead nurturing, illustrate the versatility of email marketing.

Furthermore, the article outlines steps to initiate an email marketing strategy, such as selecting the right email service provider, building an opt-in subscriber list, creating simple yet effective emails, determining email frequency, maintaining consistency, exploring automation, and analyzing campaign analytics. It also offers best practices, emphasizing campaign planning, moderation in email frequency, compliance with regulations, and the use of double opt-in methods.