Associated with
Jennifer Routhier Isabella
TJ Keitt
Victor Milligan
Posted Apr 10, 2019
•
4 min read
B2B Is Also B2P (Business To Person)
The term "business-to-business" can be deceptive: You're never really selling to a business; you're selling to people who happen to work at a business. Principal Analyst TJ Keitt explains why this makes B2B CX a crucial consideration.
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