What Is Adtech, and Why Does It Matter for Online Advertising?
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Sarah Berry Sarah Berry
Posted Apr 10, 2021 9 min read
What Is Adtech, and Why Does It Matter for Online Advertising?

For advertisers, technology is critical. Whether they're designing a campaign with team members or analyzing a campaign's data, technology serves an important role - hence the term, adtech. As more consumers become connected online, that role will only grow.

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