As a social media marketer, you track social metrics that cover everything from audience growth to community management. Yet the types of data you collect can tell you much more than just how many followers your accounts gained or how quickly your team responded to comments. Using this data, you can also acquire social business intelligence (BI)-which is key to making smarter decisions for your organization. Curious how to leverage those insights? Let's look at how to use social media to gather BI and how social intelligence can benefit your business. What Is Social Business Intelligence? Social business intelligence is