In an era where B2B brands leverage social media and account-based marketing (ABM) to revolutionize sales outcomes, many still miss tapping into the goldmine that is social media.
25% of B2B marketers say that content on social media gets the most engagement to build brand awareness. So no wonder the time is ripe for savvy marketers to harness these channels.
So buckle up and get ready to dive in as we decode how top brands are amplifying their ABM results using 5 fresh social media tactics.