Associated with
Nathan Dennis
Posted Jul 29, 2022
•
9 min read
Manufacturing ERP systems: buyer's guide The difference between multichannel e-commerce and omnichannel
Suppliers can't focus on just one channel-a multichannel approach is better. An omnichannel approach, one that creates a seamless customer experience across channels, may be the most effective, as it creates a unified shopping experience. Suppliers can't focus on just one channel-a multichannel approach is better. An omnichannel approach, one that creates a seamless customer experience across channels, may be the most effective, as it creates a unified shopping experience.
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