Associated with
Jeff Cleasby
Posted Jun 1, 2022
•
11 min read
Connecting with Psychographics: 4 Tips for Harnessing the Power of Storytelling
The time for relying on simple demographics and firmographics to guide sales and marketing strategies has passed. If B2B brands have any hope of reaching the right prospects, there needs to be an effort to connect on a deeper, highly personalized level.
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