Sales training plays a key role in sales effectiveness. It helps transform the average salesperson into a good one and makes the good ones great. It an important element when it comes to enabling your sales teams. But, did you know that sales training is also the big grey area of sales enablement? In fact, the gap is so huge that less than 20% of organizations are happy with their sales training effectiveness. Our blog this week offers some pointers on how you can boost the effectiveness of your sales training process.