Associated with
Abhi Jadhav
Posted Sep 6, 2019
•
5 min read
Churn Rate for SaaS: An Introduction
If there's one thing that successful SaaS businesses bank on, it's customer retention. This especially holds true for all SaaS businesses whose customer acquisition costs often outweigh the customer retention costs. It is, therefore, important for SaaS businesses to keep a tab on how much churn is happening and more importantly, why the churn is happening
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