![What texts should your business send? [PASTA framework]](https://main-app-production-public.s3.amazonaws.com/vwfemzn6zc922qowkzt8w0c9qadg)
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Posted Nov 27, 2023
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16 min read
What texts should your business send? [PASTA framework]
The piece introduces the PASTA framework, a method for determining the types of texts to send for engaging subscribers in SMS marketing. Dani Henion, the author, uses a relatable analogy about dinner party preferences to illustrate the importance of catering to audience preferences when sending texts.
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