For more than a decade now, we've been watching a tidal wave of sales technologies hit the market. Most of these tools are best-of-breed, designed to solve singular problems with a targeted feature suite. On the surface, this approach makes logical sense: if a software is dedicated to a single function, it's more likely to do the job well. But as it turns out, specialization doesn't always spell success.

For a long time, sales leadership has adopted a "just one more" mentality. Just one more tool, just one more action, and then we'll be perfectly positioned to succeed. But this "just one more" mentality has ended up introducing several new steps that have tanked seller productivity over time.

Perhaps you've heard of the toggle tax – the mental burden incurred as we switch between platforms. Jumping from app to app, from tool to tool - it takes a cognitive toll, and the more we do it, the more we're shunted off track. While best-of-breed solutions often offer more bells and whistles, are all those features really worth it when you consider the friction caused by just one more addition to your daily tech stack?

Time is the most precious resource sellers have today. You can't afford to have them waste energy and precious time toggling between applications. Tech consolidation, giving them one place to work, is the answer.