We hope that by now, you understand the importance of multi-channel marketing. You need to be getting your product or service out there, in front of your target audience on the channels that they are already using in their own time.

You also need to be able to measure this effectively and know what's making you money in real-time. There is no point in creating a multi-channel marketing strategy which includes channels that your audience aren't even using. By using effective marketing automation, or CRM system, you can measure your campaigns from one place, and see what channels are making the most impact.