The 2022 B2B Buyer Report launched this October. We worked with Sapio Research to speak to over 1,200 B2B buyers about their current online buying experience. The results are both surprising and informative. Let's take a look.

Buying online is more popular than ever. B2B buyers are spending two-thirds more online than they did pre-pandemic. And e-commerce has seen the largest increase of all buying methods. But research shows that B2B suppliers are failing buyers. The report reveals that over 50% of e-commerce sites do not fully meet the expectations of buyers.