In this episode of the Recorded Content podcast, Jessie Lizak, co-host of Whiskey Wednesday, shares how a recurring live event helped launch a branded podcast. Whiskey Wednesday is a live broadcast that invites sales and marketing professionals to discuss hot topics, primarily focusing on alignment within B2B SaaS. Jessie and her co-host, Eddy Banham, have found the process of organizing these conversations and working together to be a fun and educational experience.