Alternative data. Everyone talks about it. Investors are using it. But why? One word: transparency. Digital alternative data, specifically online traffic and engagement, provides daily, weekly, and monthly snapshots of a company's performance based on multiple metrics that translate into positive or negative revenue streams. No more waiting for quarterly earnings reports to see who exceeds, meets, or misses market expectations. This is crucial in today's volatile economic climate.

How does this work? Similarweb provides comprehensive, highly-curated datasets focused on company-specific KPIs, supplemented by detailed analyzes, affording deep and granular insights into the digital performance of a company.

Let's revisit 2Q22 and see this in action. We'll look at the earnings previews and wrap reports created by Similarweb's investor analytics team for Amazon, Netflix, and Zoom. The previews focus on metrics that act as key indicators for a company's quarterly performance and the wraps overlay that metric with a company's KPI.