Associated with
Nathan Dennis
Posted Jun 29, 2022
•
6 min read
Multichannel e-commerce vs. Omnichannel e-commerce: What's the Difference? The difference between multichannel e-commerce and omnichannel
Suppliers can't focus on just one channel-a multichannel approach is better. An omnichannel approach, one that creates a seamless customer experience across channels, may be the most effective, as it creates a unified shopping experience. Suppliers can't focus on just one channel-a multichannel approach is better. An omnichannel approach, one that creates a seamless customer experience across channels, may be the most effective, as it creates a unified shopping experience.
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