As recently shared by ComputerWeekly.com, Customer behaviour was shifting long before the coronavirus pandemic accelerated the online shopping boom, so what technology are retailers using to keep stores relevant?

The death of the UK's high street as we know it has been spoken about as an inevitability for some time, with experts claiming some stores will survive, but not as we know them – shifting towards experiential locations rather than solely places to make purchases.

The coronavirus pandemic has accelerated this shift, solidifying the death of the high street in the minds of many.

But there are ways retailers can keep stores relevant in these uncertain and increasingly digital times, whether that's through click-and-collect services or by serving as a localised warehouse.

Sarah Curran Usher, managing director of data-driven personalisation platform True Fit, who in 2018 was part of a Retail Executives Advisory Network aimed at high street transformation, says: "I've always believed in the purpose of the high street, and the in-store experience is still super important for the customer and the brands."