In this episode, Bill shares a powerful mindset shift to help you redefine your role in sales. Instead of seeing yourself as a traditional salesperson, Bill encourages you to embrace the role of a "guide" who leads prospects on a journey from their current state of pain or dissatisfaction to their desired outcome.

He breaks down the key elements of being an effective guide, including deeply understanding the prospect's reality, envisioning their ideal future state, having a clear map to get them there, and anticipating potential roadblocks along the way.