What is the value of editorial?
Strategy gets the hype, but how does that strategy work through us to arrest attention and occupy a space in the hearts and minds of our customers? Moreover, how do we communicate that to freelancers and do it at scale?
This is what Erica Schneider and I discussed at length on the most recent episode of The Cutting Room.
In this episode we covered:
👉 The value of intense editorial
👉 Developing freelance writers
👉 Injecting humanity into boring topics