Azriel Ratz For this series, Christine Gritmon interviewed Facebook Ads expert Azriel Ratz about the factors that determine Facebook ad prices. Part 1, Part 2, and this piece were written from those interviews. Audience targeting An important factor in how your ad will perform is the person seeing the ad. Obviously, this is something you do have control of. If you're running ads to an audience, and your costs are too high, it could be as simple as changing your audience to get costs to...