Whether you manage a team of marketers, run your own e-commerce site, or are an individual content creator responsible for driving revenue alone, you understand how important conversions are to your business.

Have you ever wondered why your content is pulling visitors in and driving traffic, but isn't compelling them to convert into customers? While new traffic and visitors should be a focus as you build more content, getting your existing leads to sign up for a trial and convert is what will sustain your business and lead to long-term growth.

This might lead you to wonder what you need to test or change to keep up with your competitors increasing conversion rate. This is where conversion rate optimization comes into play.

In this article, we'll discuss conversion rate optimization (CRO), how to calculate it, where to implement a CRO strategy, and several conversion rate optimization techniques that drive more conversions.