UK ad spend grew by 1.3 per cent year-on-year in Q1 2017 to reach £5.3bn , driven by the impressive 36.2 per cent rise in mobile advertising. Despite growing for the 15 th consecutive quarter and the addition of internet spend as a whole being up 10.1 per cent, the quarter represented the slowest overall growth rate since Q2 2013.
We reached out to a number of industry experts for their thoughts on the figures and what it means for UK advertising.
Josh Krichefski, CEO, MediaCom UK Clearly, it's hugely positive news for the industry that internet ad spend grew by 10.1 per cent year-on-year but what's particularly interesting is that mobile spend...