Did you know that 65% of small- to medium-sized businesses (SMBs) are running pay-per-click (PPC) advertising campaigns? These numbers make it clear that PPC isn't something you want to miss out on in your digital marketing. But even if you know you want to use PPC, there's still one crucial question to answer: Will you run all your PPC yourself, or will you outsource it to a PPC agency?

Without an in-depth knowledge of PPC, that can be a hard question to answer. Fortunately, it becomes much clearer once you understand all the benefits of outsourcing your PPC. We'll go over eight of those PPC outsourcing pros.