Earlier this week, we talked about one of our feature updates that allows marketers to build some really cool RFM segmentations. Now Stoo (our musically gifted Product Manager) is back with another equally awesome features write-up – for one that allows you to get a real, visual handle on your users' experience moving through your marketing automation program.

After setting up an automated marketing program most marketers would be anxiously waiting to see if it actually works, how their users interact and move through it. Recently, we rolled out a couple of really cool updates to the dotMailer platform that allow our clients to assess the effectiveness of their automation programs, on the fly, allowing them to test and optimise in a much more responsive way than before.