No matter how experienced you are in marketing and how well you think you know your customers, human behavior can always surprise you. This is why the marketing gods created a foolproof method to figure out what content best speaks to your customers.

During his 2012 successful presidential campaign former President Obama's team ran more than 500 A/B tests on his website. That led to a 49% increase in online donation conversions and a 161% increase in sign up conversions.

Website A/B testing is a key element in your digital marketing strategy. It gives you actionable data about the user experience on your website, how you can improve your website, and increase leads to conversions.