CMO Convo | Engineering a new approach to marketing | Srdjan Popovic
Associated with
Will Whitham Will Whitham
Srdjan (Serge) Popovic Srdjan (Serge) Popovic
Posted Oct 20, 2021 3 min read
CMO Convo | Engineering a new approach to marketing | Srdjan Popovic

This episode of CMO Convo features Srdjan Popovic, CMO of Crossrope, who shares how his background as an engineer has given him a unique perspective on marketing, and what lessons other CMOs can take away.